How Often Does Your Website Need A Redesign? 9 Things To Consider
A website is a multifaceted tool that serves numerous purposes. It is an advertising tool that broadcasts your brand to the world, displays your products and services in the digital realm, and acts as a point of contact for your potential customers. Hence, the importance of a website in e-commerce cannot be overstated.
11 eCommerce Trends for 2023 and Beyond
eCommerce or electronic commerce is the practice of selling and purchasing goods or services through the internet. It is an essential channel for businesses to showcase their products and enhance their sales considerably. According to Insider Intelligence, by the end of 2022, sales made through eCommerce channels will reach $5 trillion. To keep up with the fast-paced world of eCommerce, businesses need to understand and accommodate the ever-changing eCommerce trends.
9 Advanced Paid Advertising Strategies
Most businesses are concerned with increasing their customer base to improve sales and boost profits. In this article, we take a look at nine advanced paid advertising strategies that, if followed correctly, can help any business achieve its goals efficiently and effectively.
Top Questions to Ask a Web Agency Before they Build your Website
A simple Google search will reveal hundreds of web development agencies. Most of them will have an impressive website, a professional CRM system, and even a good portfolio of projects. How can you be sure that a specific web agency is the right choice for your web development project?
11 Best Ways To Optimize Your Website For Local Search
Local search, or Local SEO, is an important lead generation tool for businesses of all sizes. According to a recent marketing report, 46% of all Google searches look for local information. Therefore, if you have a business that isn’t optimized for local search, you are missing out on local leads. In such a case, hundreds of potential customers in your area will remain unaware of your business.
What are Local Citations? The Complete Guide on How to Build Them
Local citations are essential for a robust local SEO strategy, and can help your business gain new local leads, thus driving up sales and revenue. Read below to learn more about local citations, and how building them can provide a wealth of benefits to your business.
Lead Generation Tactics: 10 Digital Strategies for Increased Lead Generation
An organization undergoes a digital transformation when it utilizes digital technologies for most or all of its business processes. The most noticeable change brought on is how the business communicates or interacts with its clients. By employing digital solutions, many B2B companies reap excellent rewards such as boosted sales, improved customer happiness index, and better lead generation strategies.
8 Best Practices for Advanced Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is one of the most talked-about and sought-after digital marketing strategies. It may sound like a highly technical term; however, it is a simple concept at its core. Understanding what Conversion Rate Optimization is and how to implement it will boost your sales without spending extra money on generating more traffic. The basic idea behind CRO is to make the most of the existing traffic.
Google’s Top 7 Ranking Factors
Google is the most popular search engine. According to estimates, over 5.6 billion searches occur on Google daily. It completely overshadows other search engines, such as Bing and Yahoo. As a result, Google presents an enormous opportunity for businesses to gain more clients, meet their business goals, and market their brands to the digital community.
7 Pros and Cons of Hiring A Digital Marketing Agency
Marketing is the life blood of any business. Marketing enables businesses to showcase their products and services to the right target audience at any particular time. Without an appropriate marketing strategy, businesses will flounder and their revenue growth may be strained as well.