HUDSON

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Core
Capabilities

B2B Digital Marketing Strategy

Modern businesses can’t scale without developing strong digital core capabilities. This includes a comprehensive digital strategy focused on compelling content and laser focus on target audiences.

We’re an agency who knows seo isn’t an afterthought. It is an essential catalyst to put your digital strategy in motion.
In addition to a solid organic strategy, scaling your business and reaching new prospects takes some investment. Our full-service agency works with your budget to create hyper-targeted, hyper-impactful lead acquisition campaigns where every click is meaningful and no impression goes to waste.
Alibaba is the world’s largest b2b online marketplace that packs some serious buying power. The average transaction size on the platform is $5,000! As an approved u.S. Alibaba digital channel partner, our agency has a specialized set of skills that will supercharge your listing and welcome more than 10 million global b2b customers. Advertisers that leverage agencies to manage their alibaba storefront have seen an average of 40% more revenue.
The power of your website’s content rests in your strategy to amplify reach and track rankings. We prioritize topics and target keywords within your content ecosystem (think: white papers, case studies, testimonials, blog posts). Our approach will make your business more visible, generate leads, and develop authority within your industry.
In a world of fleeting first impressions and crowdsourced recommendations, boosting your business profile on google maps and google search is an essential step to avoid stagnancy. We’re ready to jump in and turn your listing into a lead-driving machine.
B2B Marketing Strategy Meeting
B2B Marketing Strategy Meeting

B2B Digital Marketing Strategy

Modern businesses can’t scale without developing strong digital core capabilities. This includes a comprehensive digital strategy focused on compelling content and laser focus on target audiences.

We’re an agency who knows SEO isn’t an afterthought. It is an essential catalyst to put your digital strategy in motion.

In addition to a solid organic strategy, scaling your business and reaching new prospects takes some investment. Our full-service agency works with your budget to create hyper-targeted, hyper-impactful lead acquisition campaigns where every click is meaningful and no impression goes to waste.

Alibaba is the world’s largest B2B online marketplace that packs some serious buying power. The average transaction size on the platform is $5,000! As an approved U.S. Alibaba digital channel partner, our agency has a specialized set of skills that will supercharge your listing and welcome more than 10 million global B2B customers. Advertisers that leverage agencies to manage their Alibaba storefront have seen an average of 40% more revenue.

The power of your website’s content rests in your strategy to amplify reach and track rankings. We prioritize topics and target keywords within your content ecosystem (think: white papers, case studies, testimonials, blog posts). Our approach will make your business more visible, generate leads, and develop authority within your industry.

In a world of fleeting first impressions and crowdsourced recommendations, boosting your business profile on Google Maps and Google Search is an essential step to avoid stagnancy. We’re ready to jump in and turn your listing into a lead-driving machine.

Working with ambitious B2B businesses and manufacturers for Creative Design

Creative Design

Whether it’s time for a rebrand, website overhaul, or assistance creating new brand collateral, our creative team with deep core capabilities in design, UI/UX strategy, and writing is there to help every step of the way.

Create a flawless user interface for your website, bespoke platform, or internal interface. We build a strategy that thinks three moves ahead, always keeping in mind the high expectations of today’s digital buyers.

Exceptional digital experiences are table stakes for every business. Our data-driven approach marries your goals with user needs to best position your websites and interfaces within your industry. We work closely with your teams to create custom layouts and design templates that fit within existing platforms (e.g. Shopify or WordPress).

B2B commerce is no longer confined to the desktop devices of years past. Savvy business owners know that the customers expect access to products and services in the palm of their hand. Mobile Apps are imperative for scaling a company, but if the design lacks eye-appeal or function, it can be off putting for prospects.

The power of your website’s content rests in your strategy to amplify reach and track rankings. We prioritize topics and target keywords within your content ecosystem (think: white papers, case studies, testimonials, blog posts). Our approach will make your business more visible, generate leads, and develop authority within your industry.

In a world of fleeting first impressions and crowdsourced recommendations, boosting your business profile on Google Maps and Google Search is an essential step to avoid stagnancy. We’re ready to jump in and turn your listing into a lead-driving machine.

Working with ambitious B2B businesses and manufacturers for Creative Design

Creative Design

Whether it’s time for a rebrand, website overhaul, or assistance creating new brand collateral, our creative team with deep core capabilities in design, UI/UX strategy, and writing is there to help every step of the way.

Create a flawless user interface for your website, bespoke platform, or internal interface. We build a strategy that thinks three moves ahead, always keeping in mind the high expectations of today’s digital buyers.

Exceptional digital experiences are table stakes for every business. Our data-driven approach marries your goals with user needs to best position your websites and interfaces within your industry. We work closely with your teams to create custom layouts and design templates that fit within existing platforms (e.g. Shopify or WordPress).

B2B commerce is no longer confined to the desktop devices of years past. Savvy business owners know that the customers expect access to products and services in the palm of their hand. Mobile Apps are imperative for scaling a company, but if the design lacks eye-appeal or function, it can be off putting for prospects.

The power of your website’s content rests in your strategy to amplify reach and track rankings. We prioritize topics and target keywords within your content ecosystem (think: white papers, case studies, testimonials, blog posts). Our approach will make your business more visible, generate leads, and develop authority within your industry.

In a world of fleeting first impressions and crowdsourced recommendations, boosting your business profile on Google Maps and Google Search is an essential step to avoid stagnancy. We’re ready to jump in and turn your listing into a lead-driving machine.

Custom Management Systems

Your business has unique needs that can’t be addressed with traditional out-of-the-box software. 

Incoming orders should be celebrated, not stressed over. Our team customizes systems that unify frontend customer experience with effortless backend fulfillment. We help businesses build easy-to-use website architecture that can minimize confusion, reduce ship-time, and differentiate you from competitors. 

Our customizable CMS allows for complete control over the look and feel of the website—from copy refreshes to updated imagery to embedded video. Our no-coding required philosophy makes it easier for any team members across your business to make quick changes.

Scale your business on the fly with a website that can be seamlessly updated and organized. Add, delete, and edit products in moments — on desktop or mobile. Our dedicated ecommerce developers ensure your product data is delivering on value, optimized for discovery, and primed for conversion.

A smooth business operation relies upon a network of in-sync platforms and systems. Our web development team keeps these tools integrated with a RESTful API architecture that unifies and automates operations.

Custom Management Systems
Custom Management Systems

Custom Management Systems

Your business has unique needs that can’t be addressed with traditional out-of-the-box software. 

Incoming orders should be celebrated, not stressed over. Our team customizes systems that unify frontend customer experience with effortless backend fulfillment. We help businesses build easy-to-use website architecture that can minimize confusion, reduce ship-time, and differentiate you from competitors. 

Our customizable CMS allows for complete control over the look and feel of the website—from copy refreshes to updated imagery to embedded video. Our no-coding required philosophy makes it easier for any team members across your business to make quick changes.

Scale your business on the fly with a website that can be seamlessly updated and organized. Add, delete, and edit products in moments — on desktop or mobile. Our dedicated ecommerce developers ensure your product data is delivering on value, optimized for discovery, and primed for conversion.

A smooth business operation relies upon a network of in-sync platforms and systems. Our web development team keeps these tools integrated with a RESTful API architecture that unifies and automates operations.

Bloombaes Brand Strategy

Brand Strategy

A successful brand can clearly articulate unique and purposeful value positions. 

We know that businesses aren’t simply selling a product, they’re selling a story. Our team of writers and market researchers fine-tunes your narrative across all consumer touchpoints, resulting in higher engagement, conversion, and retention.

Brand voice is the personality that connects with consumers on a human level. We finesse this aspect of your business to inform how your message is delivered. Paired with a compelling value proposition that resonates with a prospective audience, the results will speak for themselves.

Visual elements are typically the “first impression” for any brand. Our designers will design eye-catching elements that play off consumer emotions and ensure your business is memorable. Establishing style guides will keep this visual identity consistent across all digital and physical placements.

Brand Strategy

Brand Strategy

A successful brand can clearly articulate unique and purposeful value positions. 

We know that businesses aren’t simply selling a product, they’re selling a story. Our team of writers and market researchers fine-tunes your narrative across all consumer touchpoints, resulting in higher engagement, conversion, and retention.

Brand voice is the personality that connects with consumers on a human level. We finesse this aspect of your business to inform how your message is delivered. Paired with a compelling value proposition that resonates with a prospective audience, the results will speak for themselves.

Visual elements are typically the “first impression” for any brand. Our designers will design eye-catching elements that play off consumer emotions and ensure your business is memorable. Establishing style guides will keep this visual identity consistent across all digital and physical placements.

Lead Generation and eCommerce

Ecommerce site design can be the difference between industry domination and stagnation.

A powerful sales funnel is only as strong as its prospects. Our team of strategists efficiently identify your most qualified audience at the first signal of interest and seamlessly move these potential customers through each touch point. Our approach includes a blend of audience sourcing, best-in-class UI design, and conversion optimization.

Anyone can build a landing page. But to build a landing page that generates leads or revenue? That’s the secret sauce. Fortunately, we have the recipe. Our web development and marketing team experts will fine tune your landing pages into well-oiled machines for driving revenue.

If you can proactively address the unique needs of your customers, you’ll build trust and retention for the long run. Our development team will work with your business requirements in mind — from simple product detail pages to a sophisticated custom product builder. This tailored approach allows customers to build-on-the-fly and order the specific product they need with automated price transparency at every step.

Studies show that an unsatisfying search experience can prevent customers from returning to your website and put a wrinkle in your revenue pipeline. Our web developers can’t read the minds of those searching, but with our innovative search technology, they get pretty close.

Flawless checkout experiences are imperative to driving sales and building a positive association with a business. We transform standard ecommerce websites to improve user-experience, boost conversions and acquire repeat customers.

ecommerce online shopping
ecommerce online shopping

Lead Generation and eCommerce

Ecommerce site design can be the difference between industry domination and stagnation.

A powerful sales funnel is only as strong as its prospects. Our team of strategists efficiently identify your most qualified audience at the first signal of interest and seamlessly move these potential customers through each touch point. Our approach includes a blend of audience sourcing, best-in-class UI design, and conversion optimization.

Anyone can build a landing page. But to build a landing page that generates leads or revenue? That’s the secret sauce. Fortunately, we have the recipe. Our web development and marketing team experts will fine tune your landing pages into well-oiled machines for driving revenue.

If you can proactively address the unique needs of your customers, you’ll build trust and retention for the long run. Our development team will work with your business requirements in mind — from simple product detail pages to a sophisticated custom product builder. This tailored approach allows customers to build-on-the-fly and order the specific product they need with automated price transparency at every step.

Studies show that an unsatisfying search experience can prevent customers from returning to your website and put a wrinkle in your revenue pipeline. Our web developers can’t read the minds of those searching, but with our innovative search technology, they get pretty close.

Flawless checkout experiences are imperative to driving sales and building a positive association with a business. We transform standard ecommerce websites to improve user-experience, boost conversions and acquire repeat customers.

Digital Core Capabilities of Analytics, Testing, and Insights

Analytics, Testing, and Insights

Data doesn’t simply tell a story. It can predict the future. A firm grasp on KPIs paves a clear path forward for driving growth. 

Others may not consider reporting the most glamorous side of digital media, but our data-obsessed analysts could spend all day digging through spreadsheets (so you don’t have to). We sift through the numbers to deliver digestible read-outs that clearly show the best-performing tactics. Your decision-making is about to get a lot quicker.

If you don’t know what you’re measuring, how can you determine what is working? Our philosophy to successful marketing campaigns is centered around identifying measurable outcomes that we can assess before, during, and after launch. In doing so, we grant your business the ability to be nimble in the market and generate a blueprint to drive growth in the future.

As a team that’s never satisfied with the status quo, we use analytics to continuously increase conversions. We are able to quickly identify the winning elements on B2B websites, while closing the gap between initial customer interest and purchase. Our engineer-style approach uses systematic sprint testing to perfect the message and site placement to exceed your conversion KPIs—in record time.

With a nose for sound data, there isn’t any guesswork involved in our decision-making. Testing is a crucial component to isolating the variables that contribute to a successful marketing strategy. With proper setup, our multivariate A/B tests will create head-to-head matchups for all components of your website — from imagery to copy to layout. Our team will quickly unlock the best version of your website..

Digital Core Capabilities of Analytics, Testing, and Insights

Analytics, Testing, and Insights

Data doesn’t simply tell a story. It can predict the future. A firm grasp on KPIs paves a clear path forward for driving growth. 

Others may not consider reporting the most glamorous side of digital media, but our data-obsessed analysts could spend all day digging through spreadsheets (so you don’t have to). We sift through the numbers to deliver digestible read-outs that clearly show the best-performing tactics. Your decision-making is about to get a lot quicker.

If you don’t know what you’re measuring, how can you determine what is working? Our philosophy to successful marketing campaigns is centered around identifying measurable outcomes that we can assess before, during, and after launch. In doing so, we grant your business the ability to be nimble in the market and generate a blueprint to drive growth in the future.

As a team that’s never satisfied with the status quo, we use analytics to continuously increase conversions. We are able to quickly identify the winning elements on B2B websites, while closing the gap between initial customer interest and purchase. Our engineer-style approach uses systematic sprint testing to perfect the message and site placement to exceed your conversion KPIs—in record time.

With a nose for sound data, there isn’t any guesswork involved in our decision-making. Testing is a crucial component to isolating the variables that contribute to a successful marketing strategy. With proper setup, our multivariate A/B tests will create head-to-head matchups for all components of your website — from imagery to copy to layout. Our team will quickly unlock the best version of your website..

Driven By our Customers’s Needs

Have Questions?

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The Hudson team is waiting by ready to serve.