Amazon ads strategy optimization for aftermarket apparel brand
Background
Off-road lighting accessories company, AeroLidz, solves one of the biggest problems for LED light bar owners: noise-elimination. AeroLidz is the only aerodynamic light bar silencer on the market, designed to eliminate the ever-persistent and frustrating wind noise and drag caused by light bars when driving at high speeds. In addition to its sleek design and noise-eliminating technology, AeroLidz also offers stylish protection, giving customers a variety of inserts to choose from to showcase their unique style.
AeroLidz came to Hudson with an Amazon ad campaign in place that wasn’t producing results. After taking a deep dive into the ad account, the Hudson team quickly realized that the Advertising Cost of Sale (ACoS) needed to be reduced before testing additional budget on new campaigns focused on sales growth. Our client had a limited budget to work with for the medium, so profitability was key.
AeroLidz is the only aerodynamic light bar silencer on the market, designed to eliminate the ever-persistent wind noise caused by light bars when driving at high speeds.
The Details
To increase the profitability of AeroLidz’ Amazon sponsored ads campaign and improve ACoS, the Hudson team performed an account audit to understand each campaign’s intent. Additionally, the team conducted competitor research to determine the areas with greatest sales opportunity. We evaluated campaigns for highest potential profitability and optimized targeting to improve conversion metrics such as transactions, revenue, and conversion rate.
The Results
Once this initial research was complete, Hudson performed a complete Amazon ads management overhaul with the goal of improving ad performance and return on investment.
-84%
REDUCTION IN AD SPEND
-84%
INCREASE IN REVENUE
86%
IMPROVEMENT IN ACOS
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