Déca Lighting's Ecommerce Evolution
Déca Lighting Problem
Limitations in Current Business Model
Deca Lighting, a prominent player in the lighting industry, was traditionally restricted to a single retail location in Canada. Although they experienced success in their brick-and-mortar business, they recognized the increasing need for an online presence in the highly competitive lighting market. Their existing business model lacked the capability to conduct transactions online, which posed a significant barrier to accessing a larger customer base. Moreover, their sales representatives were unable to manage the client experience effectively and generate custom quotes for their B2B clients remotely, a critical component of their business strategy. The absence of a comprehensive online solution was hampering their growth potential and diminishing their competitive edge.
Déca Lighting Solution
The Implementation of a Custom Ecommerce Solution
Recognizing the urgency of the situation, Deca Lighting partnered with Hudson to address their digital shortcomings. Hudson, leveraging its extensive experience in ecommerce solutions, developed a fully custom, bilingual ecommerce platform. This platform was specifically designed to cater to the diverse needs of Deca Lighting’s various stakeholders, including Sales Representatives, Trade Accounts, and Customers.
The new system provided unique features and functionalities tailored to each user role. For example, Sales Representatives could now
Déca Lighting Solution
The Implementation of a Custom Ecommerce Solution
Recognizing the urgency of the situation, Deca Lighting partnered with Hudson to address their digital shortcomings. Hudson, leveraging its extensive experience in ecommerce solutions, developed a fully custom, bilingual ecommerce platform. This platform was specifically designed to cater to the diverse needs of Deca Lighting’s various stakeholders, including Sales Representatives, Trade Accounts, and Customers.
The new system provided unique features and functionalities tailored to each user role. For example, Sales Representatives could now manage client experiences more efficiently and generate custom quotes for B2B clients. Trade Accounts had a dedicated portal to handle their unique needs, and Customers could now browse and purchase products directly from the website. The platform also incorporated a robust backend system for efficient inventory management, order processing, and customer relationship management.
Déca Lighting End Result
A Successful Transition to Ecommerce
With the deployment of the new ecommerce solution, Deca Lighting began its transformation into a more digitally-oriented business. The results have been overwhelmingly positive. Sales have increased substantially, with organic traffic growing year over year.
The new platform has also enabled Deca Lighting to offer a more personalized customer experience, resulting in improved customer satisfaction and loyalty. Their sales representatives can now provide a more tailored service to B2B clients, significantly enhancing their business relationships and securing larger contracts.
The company’s online visibility has grown significantly due to the website’s SEO-friendly design and Hudson’s ongoing website and SEO support services. This increase in visibility has not only boosted sales but also positioned Deca Lighting as a forward-thinking, customer-centric organization within the lighting industry.
Déca Lighting Conclusion
Embracing Digital Transformation for Business Growth
Deca Lighting’s case study is a prime example of how traditional businesses can leverage digital transformation to improve their customer experience, broaden their market reach, and secure a competitive advantage. By partnering with Hudson, Deca Lighting was able to transition smoothly into the ecommerce world, leading to substantial growth in sales and organic traffic.
The collaboration’s success lies in the comprehensive, tailor-made
solution that addressed each stakeholder’s unique needs. The ongoing support and maintenance provided by Hudson have also been crucial in ensuring the platform’s long-term success and the company’s sustained growth. In conclusion, embracing ecommerce and digital solutions is no longer a choice but a necessity for businesses in today’s digitally-driven world. As demonstrated by Deca Lighting, making the transition can yield significant benefits and set the stage for sustainable, long-term growth.
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