Custom ecommerce & web development for global fabric brand
Background
Duralee is a premier fabric company that has served interior designers across the globe for more than 60 years. Within the interior design community, the company is loved for its premium textiles and exquisite home furnishings. Duralee approached Hudson seeking a development-heavy website overhaul to streamline internal processes and improve overall customer experience for its trade customers.
Custom Ecommerce Solutions
To meet Duralee’s specific needs and challenges, Hudson created a robust ecommerce platform with multivariate site integrations to help Duralee achieve their goals.
ECOMMERCE INTEGRATION
Custom enterprise ecommerce development for a multi-faceted order type industry: Standard, Cutting for Approval, Reserves and Memos.
MULTI-USER SYSTEM
Segmented architecture to provide 6 different user types access to different roles and permissions: Admins, Customer Service, Zone Agents, Sales Reps, To the Trade and Non-Trade.
ROBUST SEARCH ENGINE
A multi-faceted search engine to find products not only by an enhanced free text search but also through a color search.
PAY MY BILL
A fully integrated payment management system to allow customers to pay their open statements and invoices online.
PRODUCT MANAGEMENT
A scalable multi-type product management system that encompasses a sync process, in addition to online management for Fabric, Trim, Furniture, Hardware and Wallcoverings.
BRAND GROWTH
Over the past 24 months, Duralee has added 5 new brands for sale online. The scalability of the system has easily accommodated the growth and allowed for flexibility for each individual brand.
Success by the numbers
Upon launching the new website, Duralee saw instant success. The new and improved website exceeded Duralee’s business objectives, simplified their sales process, and drastically increased their online sales.
145%
INCREASE IN SALES JUST 90 DAYS AFTER SITE LAUNCH
17.2%
OF THEIR SALES HAPPENED ONLINE, AS OPPOSED TO 6.5% PRIOR TO SITE LAUNCH
Creating a seamless cross-channel experience
When we first started working with Duralee, they were focused primarily on integrating new functionality. However, once business was booming on the new site and Duralee acquired new fabric brands, the company needed to convey a more cohesive brand that integrated their online presence with their offline advertising efforts.
Hudson revamped Duralee’s web design, transforming their website into an online product catalogue that showcases their impressive fabric inventory in a visually compelling way.
OLD DESIGN
NEW DESIGN
Design & code with mobile in mind
As mobile technology grew in popularity, Duralee realized that it needed to capitalize on the mobile market in order to stay ahead of the competition. Hudson worked with Duralee to convert its website into a mobile-friendly, responsive design.
Our designers and front-end developers designed and coded from the ground up to create simpler navigation, bigger buttons, and faster site loading time — offering a better mobile experience for Duralee’s sales team and customers.
Driven By our Customers’s Needs
Hudson’s designers are truly gifted. The website they designed was so beautiful and well thought-out — literally every detail aligned with our branding. I don't know how they did it, but they made moving through our new website feel like moving through the modern, open office space we're so proud of.
Hudson’s designers are truly gifted. The website they designed was so beautiful and well thought-out — literally every detail aligned with our branding. I don't know how they did it, but they made moving through our new website feel like moving through the modern, open office space we're so proud of. 1400
INCREASE IN FANS
475
INCREASE IN PURCHASE VALUE
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