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Website redesign for award-winning NJ wedding venue

Background

Premier wedding and event venue, il Tulipano, is renowned as one of the best venues in New Jersey. il Tulipano is known for its beauty, cuisine, and outstanding service.

il Tulipano approached Hudson seeking an updated website to showcase the gorgeousness of its venue and overall exceptional service. Its target audience is couples-to-be, and in such a competitive market, management knew the website needed a strong and engaging online presence to entice couples who have not yet visited the venue in person.

Old Design

New Design

The Details

Putting equal emphasis on lead generation, website aesthetics, and competitive research, we created a website that not only showcases il Tulipano’s beauty, but also speaks directly to its target audience: couples-to-be.

HOMEPAGE DESIGN

Once a brand was established, Hudson’s design and development teams collaborated to build a highly engaging, user-friendly eCommerce website piece by piece, including a smooth UX,  clean design, and an intuitive interface that was not antiquated like most flower delivery websites.

The Results

Just one month after launching the new site, we observed increases in sessions and users when compared to the previous year.

1400

INCREASE IN FANS

475

INCREASE IN PURCHASE VALUE

INCREASE IN UNIQUE SALES
DECREASE IN COST PER ACQUISITION

Driven By our Customers’s Needs

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