LinkedIn ad strategy for environmental services provider
Background
We Recycle Solar, a full-service provider of solar panel disposal solutions and environmental compliance processes, came to Hudson with the goal of increasing their audience-base and building business relationships.
The Details
Our client already had an effective outbound sales strategy and established partnerships within the industry, leveraging trade shows and other traditional marketing efforts to increase awareness of their brand and services. After our initial research, we decided to further expand these efforts and help reach their goals by setting up ad campaigns on LinkedIn.
To continue targeting the right industry professionals, we developed a strategy to hone in on key audience demographics that were most likely to be both new to the brand and be in a role to develop new business opportunities.
The Results
Hudson created finely-targeted audiences with compelling brand messages, variations of creatives, and A/B tests of lead forms. Winning combinations were quickly found to deliver cost-effective results. In just one month, we saw an increase in brand visibility, inbound leads and engagement.
250
INCREASE IN LEADS
173
INCREASE IN ENGAGEMENT
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