Local bumper business goes national with digital strategy and ecommerce
Background
With the help of a robust digital strategy and a custom ecommerce website, MOVE Bumpers went from a small mom-and-pop shop to an Inc. 500 company in just two years. Hudson played a pivotal role in the brand’s growth as MOVE’s agency of record — we spearheaded all online and offline marketing and web initiatives on behalf of our client.
The Details
MOVE Bumpers first contacted Hudson seeking our digital marketing expertise to promote its custom bumper services to truck owners in the Lewistown, Montana area. As the Hudson team began research and social listening, we discovered an untapped market for weld-it-yourself bumper kits. Up for the challenge, MOVE agreed to shift focus onto DIY bumper kits that could be shipped anywhere— effectively opening up the target market from local to nationwide. Meanwhile, Hudson worked diligently to revamp MOVE’s website with updated copy, graphics, and ecommerce functionality.
Digital Strategy
Across social channels, Hudson’s digital marketing team utilized precise ad targeting to gain exposure and garner new fans, published unique and relevant content to engage existing and prospective fans, and interacted with potential customers regularly. The content we created always catered to MOVE’S target audience’s interests and preferences while upholding MOVE’s brand values.
Expanded Marketing Efforts
Similar to what you’d expect from an in-house marketing team, Hudson led strategy and implementation for all online and offline efforts. This included email marketing campaigns and advanced segmentation workflows, magazine advertisement design and management, contest and giveaway strategy and implementation, and cultivating relationships with key influencers and brand ambassadors. By consistently executing new digital marketing tactics and modifying our efforts based on the results, we were able to propel MOVE’s online impact.
Hudson’s design team provided the client with a full style guide including color palette and typography to ensure all content created is on-brand.
The Results
Less than a year after launching MOVE’s DIY Bumper Kits on an ecommerce website and implementing dozens of unique digital marketing initiatives, our client experienced a spectacular increase in brand exposure, customer engagement, online sales, and revenue.
Additionally, we were able to help MOVE strategically expand its product line, which opened up new revenue channels and increased customer acquisition. Today, MOVE Bumpers is a household name within the aftermarket auto parts industry.
1400
INCREASE IN FANS
475
INCREASE IN PURCHASE VALUE
"Hudson took us from being a small, local company to a national company that is consistently growing, and they have been there for us every step of the way. They are the best at what they do, enabling our business to be the best at what we do.""
"Hudson took us from being a small, local company to a national company that is consistently growing, and they have been there for us every step of the way. They are the best at what they do, enabling our business to be the best at what we do."" More Case Studies
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